Apologies: What to do When Things Go Wrong
So you screwed up. You hit reply all by mistake, you didn’t check the numbers, the dog ate your homework. Something bad happened, and someone thinks it’s your fault. Fear not. If you play your cards well, unfortunate blunders can be turned into great opportunities.
First, get into the right mental state. This means, first and foremost, forgiving yourself. Yes, I’m serious. Though it may sound counterintuitive, having warmth toward yourself—even though you may be at fault—is necessary to prevent making the situation worse through negative body language. It will greatly help avoid any sign of defensiveness in either your voice, your posture, or any part of your facial expression.
Now let’s turn to the other person. The graver the offense, the more you should strive for a personal touch. To be satisfied, the person receiving the apology may need to see remorse in your face or, at the very least, hear it in your voice.
Hear Them Out
Whether you’re apologizing in person or on the phone, your first concern is to let the other person have their say. The simplest and most effective way to do so is just to listen. Now, I’m not saying that putting this into practice is easy. For each grievance your counterpart utters, you might have a dozen retorts bubbling up in your mind. But at this point, interrupting is the worst move you could possibly make. No matter how brilliant you are, no matter how right your rejoinder, they will feel belittled rather than accepted and understood.
While you listen, be fully present, and try to avoid preparing your response. Instead, focus your entire attention on determining precisely what the complaint is. Ask questions to make sure you understand. If someone says, “I just don’t feel good about the way this meeting went,” ask, “Could you tell me more? I really want to under- stand. What is it about the meeting that made you uncomfortable? Was it the people, the timing, or something else altogether?” You can also try to restate your counterpart’s complaints in your own words. You’ll know you’ve listened enough when they say, “Am I talking too much?”
Think of keeping your chin down, your eyes wide open, and your voice warm and slow, leaving frequent pauses to make room for the other person to jump in should they feel the urge to do so.
Surprisingly, your wording can be very simple (again, body language is what really matters). A simple “I’m very sorry” delivered with full presence and full warmth can work wonders.
What matters is the thoughtfulness, concern, and sense of personal involvement that you convey. There is, for instance, a significant difference between saying “I’m sorry” rather than just “Sorry.” The first shows that you, personally, identify with and feel touched by the situation they’re in. Sincerity is key: you need to sound as if you really mean it, rather than just apologizing to calm them down.
Show that you understand not only the direct consequences of your actions (or inaction) but also their ramifications. In a business context, you might show that you understand how this mistake impacts their goals or the success of their business. Then show what you will do to make things right or to make sure it never happens again. What steps will you take? Be as concrete as possible.
Mistakes happen, even to the best of us. But if you put these principles into practice, even your missteps can become opportunities. When well handled, these difficult interactions can become bonding experiences, and your relationships can gain a new depth.
